Manchester United lose kit sponsorship deal worth £20m per year

Man Utd are looking for a new sleeve sponsor with their current agreement set to expire at the end of the season.

Manchester United’s sleeve sponsorship deal with DXC Technology will expire at the end of the season.

In the summer of 2022, DXC began to sponsor the sleeves of United’s kits under an agreement believed to be worth £20million per season, but the deal will conclude after 2025/2026.

For four seasons, DXC has been featured on the club’s home, away and third kits, providing global brand exposure for the global tech company. The multi-year partnership has also seen DXC use their expertise to improve the way United engage with fans through their digital platforms.

The Premier League permitted sleeve sponsorship from the start of 2017/18. United announced the first sponsors of their sleeves, Kohler, for the following campaign under a multi-year agreement. That deal ended in 2022, which led to DXC coming in and sponsoring the sleeves.

The expiry of the DXC deal means United are in discussions to find a new sleeve sponsor and training kit sponsor, as the training gear £24million per season agreement with Tezos concluded at the end of June.

The Manchester Evening News revealed in the summer that the deal with Tezos was set to expire.

The Tezos-branded training kit had been worn by United‘s first-team squad across the last three years, and the logo had also featured on the training kit worn by the women’s team.

Matheus Cunha was pictured in a Tezos-sponsored hoodie in unveiling pictures when he signed from Wolves, but the deal had expired by the time of Bryan Mbeumo’s arrival.

Tezos replaced AON as the club’s training kit sponsor when they struck their deal in 2022.

Sources have indicated there is a “strong pipeline” of prospects for both sleeve and training kit sponsorships.

United lost another sponsor, Marriott International, in the summer when it emerged the company would not be extending its deal after its contract expired.

United had been sponsored by Marriott International since 2019, but the world’s largest hotel company decided not to extend its sponsorship agreement. Marriott International were cutting company-wide costs.

United sources said they were “proud of their successful partnership with Marriott”, and insisted the club continue to have the most attractive portfolio of partnerships in football.

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